Performance Marketing Refers To A Form Of Digital Marketing

Best DIGITAL (PERFORMANCE) MARKETING Services in India
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Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.
Performance-based marketing is a digital marketing strategy driven by results. It is suitable for brands that aim to reach their audience at scale as payments are made to marketing service providers once the business objectives have been met, such as a click, sale, or lead.